BS Journalism & Media Studies SMC - BNU

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BS Journalism & Media Studies

The program develops critical thinking, ethical leadership, professional competence, and an entrepreneurial mindset. It blends media studies, liberal arts, and social sciences with practical training. Through experiential learning in modern studios and labs, students gain skills in storytelling, digital production, media strategy, and emerging technologies with specializations in Digital Media & Broadcasting and PR & Advertising.

Focus Areas:

Anchor/Host, Newscaster, Reporter/Correspondent, Program Producer, Assignment Editor, Graphic Designer, Podcaster, Art Director, Entrepreneur, Digital Media Analyst, SEO Consultant, Graphic Designer, Communication Strategist, Content Curator, Client Services Manager, Marketing Manager, Brand Consultant, Public Relations Officer, Corporate Communication Specialist, Creative Manager.

Duration:
  • Minimum Criteria: F.A/FSc or equivalent with 50% marks, eight pass subjects of O level and three pass subjects of A level, HSD and IB equivalent.
  • Admission decisions will be based on academic records, performance in the admission test, and the interview conducted by the respective department.

In case of Inter result awaited additional documents required:

After confirming your eligibility, you must choose a department from within MDSVAD. Regardless of your choice of department, all successful applicants are admitted to the Foundation Studies programme. The Foundation Studies programme provides each student the opportunity to investigate the possibilities offered by all degree programmes at SVAD. You must indicate the programme of your preference on the application form, which will be your major for the duration of your degree. In special cases, you may be able to apply for another programme at the end of the Foundation Year. The faculty, who are not obligated to entertain a change of department application, on rare occasions may approve requests at their discretion.

Application Form

You can find the online application form at BNU's online portal: www.bnu.edu.pk www.bnu.edu.pk

You must complete the application form online, following all the instructions. Once you submit it, you will receive a confirmation. You must then submit all required documents (mentioned in the application form) to the Admissions Office on campus. When the Office receives your documents, they will hand over instructions for the Entrance Test to you.

Entrance Test

The admission test for the School of Visual Arts and Design is an online, open-book test that can be completed from home. Students will be given 24 hours to complete all the tasks. Candidates will be tested for reading comprehension, visual comprehension, general knowledge, research etc. Further details about the test will be provided to you upon application submission.

Interview

After the Test, you will be interviewed by a panel of SVAD faculty members. The interviews will be conducted online on Zoom, for which candidates are encouraged to be familiar with.

At SVAD, we look for motivated, observant, curious individuals, with visual intelligence and an interest in reading. The Entrance Test and interview act as a catalyst for us to assess your strengths and aptitude. We will evaluate your potential for development in the programmes that SVAD offers, as well as your research into your desired area of study. The interview is also your chance to ask us questions about SVAD. A portfolio is encouraged, and will help us recognize your passion and commitment.

BNU is a non-profit educational institution and our tuition fee covers the cost of the extraordinary opportunity that a BNU education provides within and beyond the classroom.


Per Semester Fee Structure far FY 2024-2025

BNU
Graduate & Undergraduate Programs Undergraduate Programs Master of Art and Design Studies School of Education Graduate Programs
All schools except art and Design (MDSVAD) and Architecture MDSVAD and RHSA MDSVAD SE
Tuitions Fee (PKR) 254,000 354,500 447,000 127,000


Additional Charges

One-time Admission Fee: Rs. 25,000

One-time Security Deposit (Refundable): Rs. 35,000

One-time Deposit for Hostel (Refundable): Rs. 25,000

Medical Insurance (per semester): Rs. 2,000

Hostel Charge (per semester): Rs. 114,000



Additional Charges for Hostel (per semester)

Following appliances are not provided in rooms by BNU but can be installed by a staudent at their own expense:

Room Refrigerator: Rs. 10,200

Room Electric Heater: Rs. 18,000

Air Conditioner: Rs. 54,000


Fee Policy & Details

Below is BNU's Fee Policy that contains the terms and conditions and arrangements for paying fees, refunds and administrative charges. All prospective students are advised to read and understand this policy before accepting a place at the University.

Note: Students are advised to pay their dues as per the schedule announced by their respective school/department. If the student fails to pay the fee on time, his/her name may be struck off the rolls of the university.

Fee Policy & Details

Note: Fee is subject to change every year with the approval of the Board of Governors.

Note:
  • Pay application processing fee via bank deposit through your processing fee challan (Rs. 4000 for all degree programs) at any branch of UBL bank. This fee is non-refundable.
  • Alternatively, you can pay the application fee online through the Blinq app.
  • For queries regarding transport fee and bus routes, you may contact transporter Mr. Akram (0321-8487828).

Step into a future brimming with promise and potential with the BNU Scholarships 2024. We believe in empowering the dreams of bright minds, offering new avenues of opportunity to prospective students. With a legacy spanning two decades, we've illuminated the paths of countless individuals with over 1.1 Billion Rupees in scholarships. At BNU, we're not just investing in education; we're investing in the architects of tomorrow, nurturing talent, and fostering innovation. Join us in shaping a world where aspirations know no bounds, where every dreamer has the chance to soar. Apply now and let your journey to greatness begin.

VC Scholarship

Eligibility Criteria

- 3A* (all three complete subjects in A-level) or 90% or above in Intermediate or an equivalent with a personal statement - To retain the scholarship, the applicant must maintain a minimum qualifying CGPA prescribed by the relevant department

Percentage Coverage

100% Scholarship

Submission Date (Early Round)

Friday, September 6, 2024

Decision Announcement Date (Early Round)

Monday, September 16, 2024

Submission Date (Regular Round)

Friday, September 6, 2024

Decision Announcement Date (Regular Round)

Monday, September 16, 2024

Dean’s Scholarship

Eligibility Criteria

35% weightage to Matric/O level, 35% to Intermediate/A level, 30% BNU Admissions Test/Interview and portfolio.

To be eligible for the scholarship, aggregate score of the aforementioned criteria should be more than 80%.

BNU will offer need/merit based scholarships to students who meet the set criteria of BNU selection process, ensuring they also maintain minimum qualifying CGPA to retain the scholarship.

Demonstrating need is a prerequisite to qualify for this scholarship.

Eligibility criteria will be assessed for determination.

Merit for the scholarship will be decided by the BNU scholarship committee.

Percentage Coverage

100% Scholarship

Submission Date (Early Round)

Friday, June 28, 2024

Decision Announcement Date (Early Round)

Monday, July 22, 2024

Submission Date (Regular Round)

Friday, August 16, 2024

Decision Announcement Date (Regular Round)

Monday, September 02, 2024

Merit Based Scholarship

Eligibility Criteria

Applicants with 90% or above marks in their FA/FSc examination; or 3As in A level or equivalent will be eligible for 75% merit scholarship.

Applicants with 80% or above marks in their FA/FSc examination; or 2As in A level or equivalent will be eligible for 50% merit scholarship.

Applicants applying for this scholarship will be eligible for other scholarships.

Percentage Coverage

Up to 75% Scholarship

Need Based Scholarship

Eligibility Criteria

This scholarship is for students who belong to a low-income family.

Scholarships equal to 25%-50% of tuition fee may be granted upon verification of financial hardship on the recommendation of Scholarship Committee.

This scholarship will automatically renew each semester if the candidate maintains 2.65 CGPA.

Percentage Coverage

Up to 50% Scholarship

Submission Date (Early Round)

Friday, June 28, 2024

Decision Announcement Date (Early Round)

Monday, July 22, 2024

Submission Date (Regular Round)

Friday, August 16, 2024

Decision Announcement Date (Regular Round)

Monday, September 02, 2024

Sports Scholarship

Eligibility Criteria

Students who have won single medals (Gold/Silver/Bronze) at national or provincial levels are eligible for consideration.

Applicants applying for this scholarship will be eligible for other scholarships.

Must maintain a minimum CGPA of 2.5.

Percentage Coverage

50% scholarship to 2 male & 2 female applicants

Submission Date (Early Round)

Friday, June 28, 2024

Decision Announcement Date (Early Round)

Monday, July 22, 2024

Submission Date (Regular Round)

Friday, August 16, 2024

Decision Announcement Date (Regular Round)

Monday, September 02, 2024

Transgender Inclusion Scholarship

Eligibility Criteria

Valid CNIC with marked X category.

50% scholarship will be awarded to two selected applicants.

Out of station students will receive a hostel stipend equivalent to the BNU hostel fee.

Applicants applying for this scholarship should meet the BNU eligibility criteria.

Percentage Coverage

50% Scholarship

Submission Date (Early Round)

Friday, June 28, 2024

Decision Announcement Date (Early Round)

Monday, July 22, 2024

Submission Date (Regular Round)

Friday, August 16, 2024

Decision Announcement Date (Regular Round)

Monday, September 02, 2024

BNU Institutional Support

Eligibility Criteria

Students attending public sector, non-profit, and trust schools are eligible to apply.

Applicants from the aforementioned schools are encouraged to apply and complete the BNU admission process.

75% or above percentage in Secondary School (Matric/O level or equivalent) and in Higher Secondary School (Intermediate/ A level or equivalent).

To retain this scholarship throughout their undergraduate degree, applicants must maintain a minimum CGPA of 3.0.

Applicants applying for this scholarship will be eligible for other scholarships.

Percentage Coverage

25% Scholarship

Submission Date (Early Round)

Friday, June 28, 2024

Decision Announcement Date (Early Round)

Monday, July 22, 2024

Submission Date (Regular Round)

Friday, August 16, 2024

Decision Announcement Date (Regular Round)

Monday, September 02, 2024

NEST Scholarships for Arts & Culture

BNU is pleased to announce the National Endowment Scholarship for Talent in Arts & Culture for enrolled students under a welcome initiative by the Ministry of Federal Education & Professional Training. The scholarship was inaugurated by the former Federal Minister of Federal Education & Professional Training, Mr. Shafqat Mahmood, on January 16, 2020, in Islamabad. Also present at the occasion was the former Vice Chancellor, Mr. Shahid Hafiz Kardar.

Under the NEST scholarship program, 100% tuition fee-waiver (including hostel fees, wherever applicable) on the understanding that 50% will be contributed by BNU in accordance with its present criteria for determining eligibility for a need based scholarship.

The scholarship is competitive and only selected slots under the program are available to full-time registered students of the undergraduate programs at Mariam Dawood School of Visual Arts & Design, Department of Theater, Film and TV of the School of Media & Mass Communication, and Department of Liberal Arts at Seeta Majeed School of Liberal Arts and Social Sciences.

The NEST Eligibility Criteria for the students is as follows:

  • The applicant must be a Pakistani National.
  • Students must secure admission in the approved discipline at the participating institution as per admission policy of the institution and be enrolled in Undergraduate (4 or 5 Years) program.
  • The eligibility of a candidate is linked to neediness of the candidate as determined by the financial background of his/her family (in accordance with the due diligence processes of BNU already shared with and endorsed by NEST).
  • Not availing any other educational scholarship during the current academic year.
Download NEST Scholarship Form Checklist of Required Documents

For more information contact:

Ms. Somia maqsood

Assistant Registrar

Email: [email protected]

Phone: 042-38100156, Ext: 301

All completed applications must be submitted to the Registrar's Office at BNU by the deadline set by the Registrar's Office

Madanjeet Singh Art Scholarships

The South Asia Foundation awards the Madanjeet Singh Art Scholarships to talented students from South Asia. Sixteen students from Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka are fully funded and are part of the BNU family.

Rahimeen Ahmad Scholarship Fund

Rahimeen Ahmad Scholarship Fund (RASF) was established in 2022 in loving memory of BNU alumni and Fulbright scholar, Rahimeen Ahmad.
The fund aims to provide a 100% scholarship for at least 1 female student for a four year undergraduate degree at BNU, on an ongoing basis.
Rahimeen (May God grant her the highest levels of Paradise) was a brilliant, empathic dreamer with many plans to give back to Pakistan. In particular, she believed education to be a key vehicle for both personal growth and social progress.
In this spirit she continuously sought opportunities to learn, both, inside and outside the classroom. She strove for knowledge not just for herself but also to enrich others. Rahimeen’s family and friends hope this scholarship will continue Rahimeen’s light, pass on her torch and fulfill her dreams of helping others actualize their potential through the gift of education.

Notes:

  • For applying for scholarships, students can collect the scholarship form from the Registrar Office.
  • No student will be provided a scholarship if he/she does not complete full workload for a semester as prescribed by the School/Institute for the postgraduate, graduate and for undergraduate degree program.
  • Since scholarships offered at BNU are subject to funding and availability, the University reserves the right to amend its scholarship policy without prior notification.
  • The University reserves the right to withdraw, terminate or suspend any scholarship on disciplinary grounds or in case of academic failure.
  • Scholars will be required to assist the University with its marketing and publicity activities as appropriate.

Important Downloads:

Click here to check Scholarship Policy of BNU MA AE Scholarship Structure Need-Based Scholarship Form

Friends of BNU

BNU is grateful for the support from benefactors and donors, and the following Friends of BNU for providing scholarships for our students:

  • M/s Karvan Publishers
  • M/s Aliel Jewellers
  • Madanjeet Singh Trust and South Asia Foundation
  • M/s Sang-e-Meel Publishers
  • Zavia Trust, London
  • Zohra and ZZ Ahmed Foundation
  • Mausammary Lawn
  • Mrs Nighat Ali, LGS
  • Maqbool Academy
  • Packages Ltd
  • Mrs. Nasreen Mahmud Kasuri
  • Mr. Nooruddin Zahid
  • Mrs Salima Hashmi
  • Mr. Omar Qaiser – New York
  • Prof. Dr. Masoom A. Haider - Toronto
  • Prof. Dr. Mansoor A. Haider - Raleigh-Durham
  • Prof. Dr. Ziauddin Sardar -London
  • Dr. Mazahir Najfi, FRCS - Hamilton
  • Architect Mukhtar Khalil - Chicago
  • Pakistan Education Endowment Fund (PEEF)

How can I apply? Please share the application process.

  • Please visit the BNU website and click on the “Fall 2024 Admissions Open” tab.
  • Use a valid email ID to fill out your admission application form.
  • After completing your Admission Application Form online, please upload scanned copies of your attested educational documents(PDF) and final submit.

What are the degrees on offer?

BNU offers a wide range of degree programs in various disciplines. Please click the link below to know about the degree programs offered at BNU:

Programs of Study

How can I pay the application processing fee?

The Admission Application Processing Fee can be paid through bank deposit A/c. # 00211650512685 at any branch of the UBL Bank. OR you can pay via blinq app (procedure is available in your application in the ‘processing fee’ section OR you can pay via fund transfer using 1Bill option from your mobile banking app.

What to do after payment of the application processing and uploading of the processing fee details?

Complete the remaining sections of your online application and upload scanned copies (PDF)of your attested documents in the ‘upload documents’ section and click ’final submit ‘to complete your online application.

Do we need to visit the campus to submit the documents?

Applicants can visit campus for general information or to have one-on-one interaction with staff and faculty.In-person visits to the campus are not mandatory since the complete application process is online.

What is the fee for one semester?

Fees structure is subject to the program you’re interested in. Please visit the page below to know about the per semester fees for 2024-25 session.

Programs of Study

Is BNU's admissions office open, so we can visit and submit the documents?

Applicants don’t need to submit their application or documents in person to the admission office as the complete admission procedure is Online. However, it is preferred to sort your query with us over the Admissions UAN: 042-111-BNU-LHR (042-111-268-547) or via our Social Media:

Facebook:.


You can also write to us on

[email protected].

Since I'm in another city, how can I take the entry test if I can't travel?

It depends on the program you’re applying for. Most of the departments are conducting the on-campus test/ interview. However, you must check our website by scrolling down for the schedule to the program you’re applying for.

Please visit the page below link for the admission schedule details:

Admissions Schedule

9-What is the admission merit/ criteria for FA/ F.Sc. / Intermediate students?

Please visit the page below for the admission criteria for all degree programs:

Admissions Criteria

What is the admission merit/ criteria for A-level students?

Applicants with eight pass subjects of O levels (including compulsory subjects) and three pass subjects of A levels (full credit subjects) are eligible to apply.

Note: The IBCC equivalence certificate score should meet the eligibility criteria requirement for the applied degree program.

Please visit the page below for the admission criteria of all degree programs:

Admissions Criteria

What is the scholarship criteria?

BNU offers multiple scholarships in various disciplines. Please visit the page below for the scholarship information:

Admissions Schedule

Does BNU offer sports-based scholarships?

Yes, we do offer Sport-based scholarships. Applicants have the option to apply for this scholarship from their applicant portal. The complete application should reach the admission office by the deadline as mentioned on the application for.

Please visit the page below for information on scholarships:

Scholarships

I can't submit the online application form for admissions because I don't have the equivalence certificate or marks yet since I don't have A-level results at the moment. Can you help me with this?

You can choose the ' waiting’ option to complete this section, also you can upload the equivalence certificate on your applicant portal before the commencement of classes in September.

Will I receive confirmation once the application process is complete? Will there be notifications?

You will receive a confirmation via text message on the provided contact number. Or you must check your student portal for confirmation.

Can I apply to BNU if I've failed a subject in intermediate part 1?

If you expect to receive your full intermediate result (with no supplementary exams) before classes begin, you can apply for provisional admission, provided you meet BNU's admission criteria and pass the admission test and interview.

Where is the campus situated?

Beaconhouse National University, Tarogil Campus,

13 Km Off Thokar Niazbeg, Raiwind Road, Tarogil, Lahore - 53700, Pakistan.


Am I eligible to apply for any MS degree program in Psychology at BNU if I have a Bachelor’s degree?

To apply for an MS program in Psychology, you must have finished an undergraduate degree in the relevant field. For the MS in Clinical Psychology, you must have completed a 4-year (Honors) degree in Psychology from an HEC recognized university.

What will be the entry test pattern?

Please scroll down to the respective department you’re applying for, and you can download the entry test pattern from the page:

Admissions Schedule

I applied for early admissions but could not secure an admission. Can I apply in the same department again, or another department during the regular admissions intake?

No, you cannot apply to any other degree program offered by the same department. However, you are eligible to apply (subject to completing the eligibility requirements) for the degree programs offered by other departments of the University.

Do you have any campus in Karachi/ Islamabad?

We’re only located in Lahore, Pakistan.

PROGRAM OVERVIEW

Explore today: Your future, our programs

Program Description

BS Journalism and Media Studies is a dynamic and future-oriented program designed to cultivate critical thinking, ethical leadership, professional competence, and an entrepreneurial mindset among students. The program aims to prepare graduates who are not only skilled media practitioners but also socially responsible communicators capable of engaging with complex local and global issues.

The curriculum integrates diverse perspectives from media studies, liberal arts, and the social sciences, enabling students to develop a broad intellectual foundation alongside practical media expertise. Through a carefully designed blend of theoretical knowledge and hands-on training, students gain the analytical, creative, and technical skills required to navigate today’s rapidly evolving media landscape.

A distinctive feature of the program is its emphasis on experiential learning. Students work in state-of-the-art studios and digital media laboratories, where they acquire practical skills in storytelling, digital production, media strategy, and emerging communication technologies. The program also encourages innovation, collaboration, and engagement with contemporary media platforms and audiences.

Areas of Specialization

  • Digital Media & Broadcasting
  • Public Relations & Advertising

These specializations equip students with the knowledge, technical expertise, and strategic communication skills required to succeed in diverse fields such as digital media production, streaming and platform media, corporate communication, public relations, advertising strategy, and content development. Graduates are prepared to become innovative media professionals, strategic communicators, and responsible global citizens capable of shaping the future of the media industry.


I. Digital Media & Broadcasting Career Paths

Podcast Producer, Documentary Filmmaker, Digital Video Producer, Streaming Media Producer, Broadcast Presenter/Anchor, Multimedia Journalist, Live Streaming Producer, Digital Broadcast Technician, OTT Content Producer, YouTube/Platform Content Creator, Media Production Specialist.


II. Public Relations & Advertising Career Paths

Public Relations Officer, Corporate Communication Specialist, Brand Strategist, Digital Advertising Specialist, Influencer Marketing Manager, Crisis Communication Manager, Client Services Manager, Marketing & Communication Manager, Creative Campaign Manager, Media Relations Manager.

Courses

Semester I

Course Code Course Title Course Type Credits
Course Code

-

 Course Title

Media Platforms and Communication

 Course Type

DC

 Credits

3
Course Code

-

 Course Title

Communication, Culture and Society

 Course Type

SMC Core/DC

 Credits

3
Course Code

-

 Course Title

Digital Foundation

 Course Type

SMC Core/DC

 Credits

3
Course Code

GEN-101

 Course Title

Computer Literacy

 Course Type

HEC/GE

 Credits

3
Course Code

GEN-112

 Course Title

Islamic Studies

 Course Type

HEC/GE

 Credits

2
Course Code

GEN-120

 Course Title

Introduction to Liberal Arts

 Course Type

HEC/GE

 Credits

3
Course Code

-

 Course Title

Fahm ul Quran I

 Course Type

HEC/GE

 Credits

1
Total 18

Semester II

Course Code Course Title Course Type Credits
Course Code

JOU-124

 Course Title

Mobile Journalism

 Course Type

DC

 Credits

3
Course Code

-

 Course Title

Foundations of Storytelling

 Course Type

SMC Core/DC

 Credits

3
Course Code

-

 Course Title

Media Ethics, Law and Critical Inquiry

 Course Type

SMC Core/DC

 Credits

3
Course Code

GEN-111

 Course Title

Ideology and Constitution of Pakistan

 Course Type

HEC/GE

 Credits

2
Course Code

-

 Course Title

Pakistan Studies

 Course Type

HEC/GE

 Credits

2
Course Code

GEN-104

 Course Title

Functional English

 Course Type

HEC/GE

 Credits

3
Course Code

-

 Course Title

Fahm ul Quran II

 Course Type

HEC/GE

 Credits

1
Total 17

Semester III

Course Code Course Title Course Type Credits
Course Code

-

 Course Title

News Reporting & Writing

 Course Type

DC

 Credits

3
Course Code

-

 Course Title

Theories of Communication

 Course Type

DC

 Credits

3
Course Code

-

 Course Title

AI in Digital Media Production

 Course Type

DC

 Credits

3
Course Code

GEN-217

 Course Title

Environmental Science

 Course Type

HEC/GE

 Credits

3
Course Code

JOU-237

 Course Title

Elective

 Course Type

HEC/IDE

 Credits

3
Course Code

-

 Course Title

Elective 1

 Course Type

Elective

 Credits

3
Total 18

Semester IV

Course Code Course Title Course Type Credits
Course Code

-

 Course Title

Creative Advertising & Brand Communication

 Course Type

DC

 Credits

3
Course Code

-

 Course Title

TV Production

 Course Type

DC

 Credits

3
Course Code

GEN-213

 Course Title

Quantitative Research Methods

 Course Type

HEC/GE

 Credits

3
Course Code

-

 Course Title

World Affairs

 Course Type

HEC/IDE

 Credits

3
Course Code

-

 Course Title

Media Information Literacy

 Course Type

DC

 Credits

3
Course Code

-

 Course Title

Transnational Media & Popular Culture

 Course Type

HEC/IDE

 Credits

3
Total 18

Summer Semester

Course Code Course Title Course Type Credits
Course Code

-

 Course Title

Community Service

 Course Type

DC-BNU

 Credits

1

Semester V

Course Code Course Title Course Type Credits
Course Code

-

 Course Title

Documentary Film-making

 Course Type

DC

 Credits

3
Course Code

JOU-345

 Course Title

Development Communication

 Course Type

DC

 Credits

3
Course Code

-

 Course Title

Public Relations and Strategic Communication

 Course Type

DC

 Credits

3
Course Code

JOU-346

 Course Title

Convergent Journalism

 Course Type

DC

 Credits

3
Course Code

-

 Course Title

Elective 2

 Course Type

Elective

 Credits

3
Course Code

-

 Course Title

Academic Writing

 Course Type

GE

 Credits

3
Total 18

Semester VI

Course Code Course Title Course Type Credits
Course Code

Course Title

Elective 3

 Course Type

Elective

 Credits

3
Course Code

JOU-347

 Course Title

Cognitive Warfare & Resilience Engineering

 Course Type

DC

 Credits

3
Course Code

-

 Course Title

Persuasive Communication

 Course Type

DC

 Credits

3
Course Code

JOU-342

 Course Title

Qualitative Research Methods

 Course Type

HEC/DC

 Credits

3
Course Code

-

 Course Title

Podcasting

 Course Type

DC

 Credits

3
Total 15

Summer Semester

Course Code Course Title Course Type Credits
Course Code

JOU-436

 Course Title

Internship

 Course Type

HEC

 Credits

3

Note: Kindly select the courses according to your specialization from Semester VII.

Semester VII

Course Code Course Title Course Type Credits

JOU-432

Community Media

GE

3

-

Specialization Course-I

DC

3

-

Specialization Course-II

DC

3

-

Elective

HEC/IDE

3

JOU-442

Thesis/Capstone Project

DC

3
Total 15

Semester VIII

Course Code Course Title Course Type Credits
Course Code

-

 Course Title

Specialization Course-III

 Course Type

DC

 Credits

3
Course Code

-

 Course Title

Specialization Course-IV

 Course Type

DC

 Credits

3
Course Code

JOU-437

 Course Title

Elective 4

 Course Type

Elective

 Credits

3
Course Code

JOU-441

 Course Title

Distinguished Lecture Series

 Course Type

GE

 Credits

1
Course Code

GEN-401

 Course Title

Media Entrepreneurship

 Course Type

HEC/GE

 Credits

3
Total 13

Specializations

Sr. No. Specialization I
Digital Media		 Specialization II
Public Relations & Advertising
Sr No

1

 Digital Media

Digital Media Marketing

 PR & Advertising

Brand Storytelling & Narrative Strategy
Sr No

2

 Digital Media

Digital Content Creation & Production

 PR & Advertising

Crisis Management
Sr No

3

 Digital Media

Advanced Editing

 PR & Advertising

Digital Advertising & Media Planning
Sr No

4

 Digital Media

Streaming Technologies

 PR & Advertising

Influencer Marketing

Note:The Department of Journalism and Mass Communication is offering 2 Specializations. Students need to opt for only one specialization. Two courses will be offered in Semester 7 and two courses in semester 8.

Credit Hour Summary

Category Courses Credit Hrs

Foundation Core

4

12

Degree Core (DC)

20

60

HEC/General Education (GE)

12

36

HEC Interdisciplinary Elective (IDE)

4

12

Electives

4

12

BNU DC

1

1

HEC/BNU

1

3
TOTAL 46 136

Degree Requirement

Successful completion of 136 credit hours of course work along with thesis/elective subjects

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